27 Jul
Competitor Analysis

Need for Competitor Analysis in the Business World

In the severely competitive business environment of today, it very necessary and important to focus on and know what is happening in your industry. In fact it is as crucial as running your own venture optimally. Being one step ahead of your competition has many benefits and will give your business that extra edge in the long run. This can be in the areas of introduction of new products, diversification and incorporation of novel business strategies.

In the old days, it required expert business intelligence personnel to snoop on competitors to know what they were doing. Today specialised tools and cutting edge technologies have made such process very easy. Hence it has become very common to have competitive monitoring as an integral part of overall business functioning.

Here are some ways that competition tracking can help businesses.

Being prepared for the Unexpected

Your competitors may have a lot up their sleeves – new product launches, price cutting, diversification, mergers and acquisitions, optimised marketing campaigns – and these might adversely affect your business if you are not prepared with counter strategies. Any cost cutting or new launches is less likely to have an effect on you if you already have plans in place to offer better benefits to your customers. Through constant tracking of competitor movements you can eliminate the possibility of facing nasty “surprises”.

Predict competitor moves

Closely studying your competition will not only enable you to know what they are doing but also predict their future moves and strategies. This will be beneficial for you as you can always modify your business plans and take steps to create campaigns that will make your products and services stand out from others. By estimating and evaluating the customer base they are targeting or the vendors they are in contact with, it is possible to anticipate any future product launches. For example, if you think that they are likely to diversify and expand, you can tap into lawyers specialising in property development in Melbourne or in any related locations for updates as acquiring land is the first sign of expansion.

Tap new markets

When you have an effective competitor monitoring plan in place in your business, you will be fully aware of their customer base as well as their existing and expected launches. If you feel that they are carrying on a highly successful business you will understand that they have optimised their target customer base and have matched it well with their products. Based on these findings you will realise that you have not yet tapped into lucrative markets that others have. When you enter these areas with your similar products you can with clever marketing strategies, increase your market share and nibble into that of your competitors.

However, if these are in jurisdictions outside your area of operations, you have to cater to the laws of the place. For example, if your business is based in Sydney, you have to contact employment lawyers in Melbourne if you are diversifying in the State of Victoria to know the employment laws prevailing in that State.

These are some of the basic advantages of competitor analysis in the business world.

02 Jul
Unwanted Hair Removal

Stop Growth of Unwanted Hair Permanently With Latest Technology

Unwanted body hair is a misery for many people and they resort to shaving or waxing to get rid of them but these options for hair removal are time-consuming, tedious and repetitive. For years people have struggled with agonising methods of hair removal, reluctantly accepted the hair or suffered from low-esteem. However, with the advent of technology, various hair removal treatment methods have come up offering a more permanent solution and are safe.

Here are the methods to help you get smoother skin that lasts much longer.

Laser Hair Removal

Laser hair removal is the most sought-after treatment method to get rid of unwanted body hair and people all over the world are turning to it. During the treatment session, an aesthetician points a handheld device onto the treatment area with highly concentrated pulsating beams of light which gets absorbed by the melanin in the hair and destroys the hair follicles hindering the growth of hair in future. This treatment can effectively slow down hair growth anywhere on the body.

However, most of the laser hair removal works best for people with dark hair and light skin tone. This is due to the fact; the light from most of the hair removal laser machines targets the pigment in the hair. If you have a darker skin tone you need to talk to the aesthetician about the options involving lasers with longer wavelength to zap the unwanted hair. Laser hair removal is a non-invasive and a safe treatment method with no downtime. Apart from that, the laser technology is also used for acne scar treatment in Melbourne province and its suburbs. However, people with sensitive skin may have redness or swelling which subsidises within 24 hours.

If you want to get this treatment, you will have to find a reputable medical clinic or salon in your locality with an expert aesthetician. You can search for Melbourne laser hair removal clinics online or get recommendations from your friends or family. Talking about the price of the treatment, it varies as it depends on factors such as which body part is to be treated, number of sessions needed and which area your aesthetician practices in. For smaller areas cost is less while for larger areas the cost goes up.


This is another treatment method to remove unwanted hair, however, this option works for facial hair. Vaniqa is a hair removal cream but not like the ordinary ones available in the market. It is an FDA/TGA approved, prescription only topical cream that contains a chemical to inhibit the growth of unsightly facial hair in women. The active ingredient present is eflornithine hydrochloride, which is also used to treat certain cancers and African sleeping sickness. This cream when applied twice a day offers incredible results in just 4-8 weeks. It continues to work its magic by reducing facial hair growth for almost 8 weeks even after you stop using it.

The above-mentioned are the treatment methods to zap unwanted hair and in the long run, these methods will help you ditch the razor and reap the rewards of smoother skin that lasts much longer than shaving or waxing.

21 May
Beauty and Style Trends

Beauty and Style trends that will Get You Noticed

Beauty and style trends are mostly faster than the Flash, they run so fast that catching up with them and updating your style catalogue is an art. The popularity of non-invasive skin procedures is on the rise offering great results with minimal to no downtime. The combined effect of technology, innovation and of course what the fashionistas say have a compounded effect on the industry. However, there are few beauty and style trends that will certainly get you noticed.

Bold Blue Eye Makeup

Party season is a perfect occasion to make a statement with bright colours and a hint of glitter. The blue eye makeup is one of the season’s hottest trends flattering every complexion and accentuating your eyes that everyone will remember long after the party is over. Celebrities have been rocking the look in various incarnations on the red carpet and so can you.

Holographic Lips

First glitter lips, then geode lips and now the latest lip trend are here that will get you noticed – the holographic lips. From red to purple to blue, it is all about giving a lipstick an extreme iridescent effect. This lip creation might look quite complicated, but all it takes is a simple swipe of lip gloss. These glosses aren’t just the average one, but from a leading manufacturer which are designed to give your favourite lipstick a totally new and out of this world look.

Wavy Eyebrows

This is the latest trends and making a questionable splash in the beauty world. It is made by simply brushing makeup glue through the brows to create a wave pattern which just looks photoshopped. Strong and bold brows are a new trend and some are taking it to the next level with wavy eyebrows.

A Gorgeous Glow

A healthy glow that gives your skin a subtle sheen is a trend that will get you noticed everywhere you go. People will envy you and would want that too. Yes, having this healthy glow is easier than ever. Cosmetic treatments can help you achieve that, yes, with the advancement in technology and professional skin care machines hitting the market offering non-invasive treatments, having that healthy glow is not only easier but affordable as well. You can undergo facial rejuvenation on IPL machine or microdermabrasion, both of which help in reducing fine lines, age spots, pigmentation and redness. However, before you undergo the treatments, do your own research and find a reputable and reliable salon with certified technicians and high-quality machines.

The above-mentioned are few of the beauty and style trends that are sure to turn heads.

25 Jul
Backyard Decorating

Small Backyard Decorating Ideas

Not everyone has a large backyard, but that doesn’t mean that you can’t enjoy the fresh air. Use these ideas to give your outdoor space its unique flare.

  • Tree Stump Planter

If you’ve got an old tree stump in your backyard, rejoice, they make the most beautiful planters. Chip away at the centre of the stump with a sharpened mattock, work your way towards the edges of the stump, leaving a 3-inch border to create a hole 4-8 inches deep. Drill sloping drainage holes, add some gravel and then top it with a mix of compost and soil and voila your planter is ready. Plant flowers of your choice.

  • Pallet Flower Display

If you can lay your hands on an old pallet then paint it and show off your flowers near your front door or in a corner of your garden. Lay it vertically and place your flower pots. This vertical display takes up very little space and you can change out the flowers or decor with each season to keep things fresh.

  • Add Some Depth

You cannot change the size of your backyard but can make it look larger than it actually is with these tricks. Hang a few vintage mirrors on your fence so that they reflect the surrounding greenery. The other trick is to use a faux-grass rug, this will offer an illusion of luscious green lawn and will also make your patio space look bigger.

  • Provide Seating

Assess the yard and make some place for the seating arrangement. Invest in space saving furniture like folding tables and chairs, nesting tables or storage ottomans and benches, these two-in-one pieces will save the space and provide storage. You can also invest in wooden furniture if you like the vintage look.

  • Cosy Quarters

Achieve a sense of privacy in an urban space by enclosing it with a tall wooden fence. Prioritise how you plan to use this area before making any decorating decisions. For instance, if you would like to transform it into dining and entertaining area, make sure the grill and table are your first key pieces.

Get creative and revamp your outdoor space to be unique just like you.